Tata Technologies hired me to brand refresh the 400 million dollar global company. Tata Technologies is an engineering services company based out of India, that has expanded offices to the US, as well as the UK. Tata Technologies has big name clients in the automotive, aerospace, manufacturing, product development, engineering and design sector that include names like CAT, Chrysler, Siemens, and more.
I was the sole designer that worked on creating this digital booklet that was later saved & shared to all the marketing members across the country. For the brand refresh booklet, I made decisions on the fonts, reworking colors, image guidelines, typography, and layout to reflect these new brand principles. My concept was to create a color hierarchy, create a modern type kit, fresh color selection, update the look and feel to something younger and universally appealing. Not only were the visual elements transformed, but the brand promise, slogan and definitions were also defined and refreshed. With the editing and copy-writing done by our marketing team, we finished this branding book with success.
The branding book was launched in January, 2015 by the company CEO and the changes were implemented immedietly.
Wolfgang Weingart is an internationally known graphic designer and typographer. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. He has been a tremendous influence in the graphic design world and has been a huge inspiration to my work. Wolfgang loves playing with letter-forms, structure, and negative space. He has a very experimental nature and played with photographic manipulation, letterpress, and layout.
In this project, I wrote a biography on his life detailing his early childhood, his life events, mentors and influences. I mimicked his experimental nature through the layout with a lot of negative space and bold accents of blocks and typography. This book brought out the "Wolfgang" in me.
Tata Technologies is an engineering, design, and engineering services company. VPD stands for Vehicles Programs and Development, and they worked on many projects involving innovative cars they've designed and created that has been featured in auto shows across the US that stand as the company's treasures. I designed an infographic that would be given away at tradeshow events or passed off digitally through VPD to clients. In the design, I wanted to include important overview information on each car project, as well as facts about the automotive industry for reference.
BAG is a new London-based art resource, gallery and virtual platform which promotes and supports artists from the Balkan region. The gallery also engages in cross-regional collaboration with artists such as Julie Leonard, as well as many other well-known local artists. BAG is dedicated to presenting a full spectrum of art from around the globe, with a primary focus on art from the Balkans housing under-represented artists.
I was commissioned to brand BAG. My concentration and conceptualization relied on the Balkan Art quilted rugs from centuries ago. I looked and researched vintage Balkan designs and made unique patterns. The history of Balkan art involved a lot of sewn in patterns that were very geometric. I began creating a system of geometry. I thought this would give me the resources to create a kinetic identity. The brand has a repititious quality that the Balkans incorporated into their language and arts. Balkan language is one of the oldest languages in the world, so creating a modern pattern that referenced old patterns made sense to me. The logo can live on it’s own or connect into a pattern. The shape works on print and web communications.
I was assigned to Buick and GMC to help create ads for their website and other digital promotional material. Following along on their brand guidelines, I worked on a multitude of tiles and other advertisements that were designed on a deadline . These tiles ended up on their main website, and pop-up ads on other websites.
I decided to design my very own invitations for my baby shower. I had a floral baby boy (classic blue and white) theme and designed an invite that expressed that--the theme was elegant, laid back, french elegance. I ended up printing 50 of them and sending them out, and they achieved exactly what I was looking for, a light and airy feminine and elegant expression.
Anyone that knows me knows I am inspired by geometry. I love multifaceted geometric objects and illusions, I think they are beautiful to look at and play with. Here are an array of experimental geometric designs I did on my own time. The first design image was a freelance design for a client. Playing with the illusion of shapes, colors, filters and depth is a great way to sharpen your skills.
College for Creative Studies set up a semester long sponsored project that involved splitting the class of designers into teams and rebranding the school. The project dealt with researching the school (Bauhaus inspired learning principles) and figuring out the best design language for the rebrand. Before we headed into the design, it took months of research & studies, experiments, and play to lead us into a strong concept. The concept our team came up with was the idea of growth and flourishing. We believe that the C.C.S. education focused on their students growing into their craft and becoming individual creative professionals. We created a visual representation of the word “flourish” that was inspired by “gears in motion” to represent hard work and mastery. We also used the concept of “flowers” to represent beauty and growth. Our visual system was designed to be animated and ever-changing.
826 is an organization that aims to raise funds, inspire creative students, and advertise the 826’s tutoring programs to the local community. 826 centers feature a street-front retail store filled with unusual products, student books, and information on its education programs. Every purchase helps support the 826 chapters nationwide.
My concept was to brand an 826 store that would be located in Santa Fe, NM. Through my research I landed on the concept of an 826 Oxygen supply store. Santa Fe New Mexico has the highest altitude in the United States–in knowing that–I begun to play off the concept of air and molecules and the oxygen atom. This was the driving force of the 826 Oxygen Supply Store visual identity. The store would feature quirky items like jars of air, balloons, popcorn and inhalers for sale–all in good spirit to raise funds for the 826 tutoring center
My Closet is an organizational app that centers on the individual user’s personal items in their closet. Each item is tagged and organized by worth (dollars) and type of clothing. The app helps the user keep track of what they have while also promoting big ticket items to friends and followers. The app is also a platform for inspiration blogging and sharing. The user can also sell their closet items. rate and review items. This app was targeted to big bloggers and more affluent people that spend thousands on high-fashion items. Fashion prices are endlessly high and hugely popular in the blogging and socialite community. Other features of the app include tagging and organizing the worth of each item and sharing with friends. There is also a newsfeed of what fellow fashionistas have added to their closet. Blogging has become a million dollar industry, My Closet would be the only app that organizes the clothing and features it in this way.
2015 Copyright ©
A logo concept redesign for a client in San Diego. Willy's insurance is a business that specializes in auto insurance at great rates for clients. The concept was to create a professional, strong, and bold logo kit that aesthetically rivaled top competitors. The logo image is a shield that encompasses a unique geometric "W" to represent Willy. The shield icon represents insurance and the idea of "protection" and "security". The shield was designed to be versatile and used on multiple platforms, easily. It can breaks apart or combine together into a geometric pattern. The logotype, Willy, has two triangular arrows, in both the "L's" representing speed and efficiency. The color palette is strong, yet fits along with the corporate look and feel of competitor companies. The fonts chosen are not too harsh, but strong and clear.