826 is an organization that aims to raise funds, inspire creative students, and advertise the 826’s tutoring programs to the local community. 826 centers feature a street-front retail store filled with unusual products, student books, and information on its education programs. Every purchase helps support the 826 chapters nationwide.
My concept was to brand an 826 store that would be located in Santa Fe, NM. Through my research I landed on the concept of an 826 Oxygen supply store. Santa Fe New Mexico has the highest altitude in the United States–in knowing that–I begun to play off the concept of air and molecules and the oxygen atom. This was the driving force of the 826 Oxygen Supply Store visual identity. The store would feature quirky items like jars of air, balloons, popcorn and inhalers for sale–all in good spirit to raise funds for the 826 tutoring center