BAG is a new London-based art resource, gallery and virtual platform which promotes and supports artists from the Balkan region. The gallery also engages in cross-regional collaboration with artists such as Julie Leonard, as well as many other well-known local artists. BAG is dedicated to presenting a full spectrum of art from around the globe, with a primary focus on art from the Balkans housing under-represented artists.
I was commissioned to brand BAG. My concentration and conceptualization relied on the Balkan Art quilted rugs from centuries ago. I looked and researched vintage Balkan designs and made unique patterns. The history of Balkan art involved a lot of sewn in patterns that were very geometric. I began creating a system of geometry. I thought this would give me the resources to create a kinetic identity. The brand has a repititious quality that the Balkans incorporated into their language and arts. Balkan language is one of the oldest languages in the world, so creating a modern pattern that referenced old patterns made sense to me. The logo can live on it’s own or connect into a pattern. The shape works on print and web communications.