College for Creative Studies set up a semester long sponsored project that involved splitting the class of designers into teams and rebranding the school. The project dealt with researching the school (Bauhaus inspired learning principles) and figuring out the best design language for the rebrand. Before we headed into the design, it took months of research & studies, experiments, and play to lead us into a strong concept. The concept our team came up with was the idea of growth and flourishing. We believe that the C.C.S. education focused on their students growing into their craft and becoming individual creative professionals. We created a visual representation of the word “flourish” that was inspired by “gears in motion” to represent hard work and mastery. We also used the concept of “flowers” to represent beauty and growth. Our visual system was designed to be animated and ever-changing.