Tata Technologies hired me to brand refresh the 400 million dollar global company. Tata Technologies is an engineering services company based out of India, that has expanded offices to the US, as well as the UK. Tata Technologies has big name clients in the automotive, aerospace, manufacturing, product development, engineering and design sector that include names like CAT, Chrysler, Siemens, and more.
I was the sole designer that worked on creating this digital booklet that was later saved & shared to all the marketing members across the country. For the brand refresh booklet, I made decisions on the fonts, reworking colors, image guidelines, typography, and layout to reflect these new brand principles. My concept was to create a color hierarchy, create a modern type kit, fresh color selection, update the look and feel to something younger and universally appealing. Not only were the visual elements transformed, but the brand promise, slogan and definitions were also defined and refreshed. With the editing and copy-writing done by our marketing team, we finished this branding book with success.
The branding book was launched in January, 2015 by the company CEO and the changes were implemented immedietly.