A logo concept redesign for a client in San Diego. Willy's insurance is a business that specializes in auto insurance at great rates for clients. The concept was to create a professional, strong, and bold logo kit that aesthetically rivaled top competitors. The logo image is a shield that encompasses a unique geometric "W" to represent Willy. The shield icon represents insurance and the idea of "protection" and "security". The shield was designed to be versatile and used on multiple platforms, easily. It can breaks apart or combine together into a geometric pattern. The logotype, Willy, has two triangular arrows, in both the "L's" representing speed and efficiency. The color palette is strong, yet fits along with the corporate look and feel of competitor companies. The fonts chosen are not too harsh, but strong and clear.